The Creation of the Prozac Myth

In the 20 years since its launch, 40m people worldwide have taken the so-called wonder drug - but research revealed this week shows that Prozac, and similar antidepressants, are no more effective than a sugar pill. So how was the myth created? Psychoanalyst Darian Leader traces the irrepressible rise of the multibillion dollar depression industry, while others explore the clinical and cultural impact of Prozac, its perceived personal benefits - and sometimes terrible costs

Has the depression bubble finally burst? Yesterday's headlines about the inefficacy of Prozac and other bestselling antidepressants must have been an unpleasant shock, not only to the drug manufacturers, but also to the millions of people in the UK taking these drugs. The new research, published in the Public Library of Science Journal, found that a placebo was just as effective as the drugs - excepting in some cases of severe depression, where it was not the drugs that did well, but the placebos that did worse.

What will the impact of this new research be? Is it a case of recognizing that the Prozac emperor never had any clothes? Or, on the contrary, of acknowledging the power of placebo and finding new ways of working with it? Read More